Know your limits

Oh dear. A royal hot air award to the government's extraodinarily lame 'know your limits' campaign. I'm not against the public health campaigns or even the state trying to nudge people away from dangerous behaviour (though I don't expect any anti-skiing, mountain climbing or rugby playing adverts to be popping up on TV soon...). This, however, is a case study in how to turn your audience off by - variously - patronising them, talking to them in a 'check out the hit parade daddy-o' kind of way, stating the bloody obvious, over-stating the bloody obvious, and showing a total lack of comprehension of what your audience actually do. I won't bang on about specifics (except perhaps the helpful advice that you 'set a drink limit and stick to it' - obviously written by someone who has never actually been to a pub): just go on the not-so-flash flash 'night out' and see what horrors await the fool who buys a round.......
Update
Much more amusing 'dodge the stoners' game from Frank, the government's drug information service. Still probably not going to stop anyone smoking one of those marijuana cigarettes, but I like the 'you are a stoner, the TV is now your master' line.





